The Marketing Strategy Team provides clients with critical planning and implementation support across the various stages of a pharmaceutical or consumer healthcare product's lifecycle. This integrated approach allows the team to draw on the scientific, technical, and policy expertise of Pinney Associates scientists and analysts to foster new science-based, data-driven approaches to marketing while optimizing commercial success.

The Marketing Strategy Team:

• Defines issues and outlines regulatory and scientific strategic plans to meet marketing challenges
  
  
• Helps influence the scientific and policy dialogue to build evidence-based support for products, marketing, and consumer programs
  
  
• Produces scientific and policy conferences and peer-reviewed publications
  
  
• Supports consumer, patient, and healthcare provider market research
  
  
• Builds consensus among thought leaders to support product marketing
  
  
• Supports clients' government and public relations programs