print this page

Strategic Communications

The Strategic Communications team focuses on informing science, policy, and consumer behavior through successful communication of our clients' public health objectives.

Armed with key supporting materials generated by our Issues Management and Data and Statistical Analysis teams, our Strategic Communications experts devise strategies for how to best engage important stakeholders, partners, and intermediaries.

At its core, our Strategic Communications process enables the client to present the public health rationale for taking a particular business, regulatory, or public policy action and engage stakeholders in an open and candid dialogue.

This may include preparing clients for critical meetings with external organizations such as the FDA or Congress, collaborating with client public affairs and marketing staff to address the concerns of advocacy or interest groups, or developing critical "turnkey" materials for members of national or regional media.

The Strategic Communications process involves:

• Developing and implementing a strategy for stakeholder outreach to build awareness and forge alliances with key individuals and organizations
  
  
• Providing or analyzing data that supports the client's business, regulatory, or public policy action
  
  
• Identifying opportunities within the policy environment to maximize product acceptance and use.

Our "public health rationale" approach for action enables out clients to:

• Align commercial and public health objectives
  
  
• Anticipate and address the concerns of opponents and expand relationships to support objectives
  
  
• Establish a strong scientific foundation for ongoing decision making, strategy development, and strategic plan implementation