Bernie Simone has over 30 years’ experience in the OTC industry, including product marketing, business development and Rx-to-OTC switches. His experience spans over 40 therapeutic categories in OTC medicines, prescription drugs, medical devices, dietary supplements, and skin care.
Bernie is an expert in enhancing company growth through Rx-to-OTC switch, business development, and marketing strategies. Over his career, he has held a diverse range of strategic leadership positions including:
- Marketing Director on Aleve, the Alka-Seltzer franchise and other flagship brands at Bayer CHC
- Global Strategic Category Director for Bayer’s CardioAspirin franchise
- Business Development, Innovation and Rx-to-OTC Switches at Bayer and Ciba-Geigy
More recently, as Head of Rx-to-OTC Switches for Sanofi CHC North America, Bernie was responsible for the assessment of new switch opportunities, as well as providing switch project leadership across the regulatory, medical, clinical, safety, marketing and manufacturing functions. His most recent successes include the “first-in-class” switch of Nasacort 24HR and Xyzal Allergy 24HR. Bernie was a key member of the Sanofi CHC Team that licensed the OTC switch rights for Cialis from Eli Lilly, and has led the cross-functional global development team since its inception. He has also licensed and developed the first-in-class OTC TENS (Transcutaneous Electrical Nerve Stimulation) medical device as well as the acquisition of Rolaids for Chattem, a division of Sanofi CHC.
Bernie graduated from Rutgers Engineering with a BS degree in industrial engineering. Early in his career he worked in engineering for J&J and Sterling Drug. Bernie received his Master’s Degree from Steven’s Institute of Technology in Management. He worked in marketing for Bristol-Myers and the Rx-to-OTC Switch of Habitrol for Ciba-Geigy, before his career at Bayer CHC.