George Quesnelle

Senior Strategic Advisor, OTC Commercialization and Optimization

George Quesnelle joined PinneyAssociates in 2009 following his retirement from GlaxoSmithKline (GSK) Consumer Healthcare after 30 years in the pharmaceutical and consumer healthcare products industries. George counsels clients on the business planning process, including resource allocation, identifying and evaluating licensing and acquisition targets, and identifying and negotiating business partnerships. In Rx-to-OTC Switch, he advises on the commercialization process for the switch, including OTC switch candidate identification, forecasting OTC switch volume, helping to develop or evaluate marketing plans as well as consumer and trade promotions, and helping to develop launch scenarios and timing.

George has nearly 30 years of Rx-to-OTC switch experience, with commercial responsibility for some of the most successful switches in the industry, including Nicorette and NicoDerm CQ. Since joining PinneyAssociates he has helped numerous companies with their Rx-to-OTC switch efforts and other business challenges.

He has held positions in sales, sales management, marketing, marketing management and general management. At various times George’s responsibilities spanned the US, Australia, New Zealand, Japan, India and South Africa. George had global commercial responsibility for Rx-to-OTC Switch and for Strategic Initiatives for GSK. From 2004 to 2008, he was President of GSK Consumer Healthcare North America, overseeing $2 billion in consumer business. While in that role, he served on the Board of Directors of the Consumer Healthcare Products Association (CHPA) and was a member of the CHPA Executive Committee.

In 2014, the Consumer Healthcare Products Association awarded him the Ivan D. Combe Lifetime Achievement Award for his contributions to the industry, especially his pioneering work in OTC switch and directly improving self-care for consumers in the US.

Previously, George worked for Merrell National Pharmaceuticals, Merrell Dow Pharmaceuticals, and Marion Merrell Dow Pharmaceuticals, where he also held various positions starting as a Territory Sales Representative and working his way up to Vice President of Marketing.

Mr. Quesnelle graduated from Eastern Michigan University in 1971 with a bachelor’s in English and a minor in speech with secondary education certification.