Saul Shiffman, PhD

Senior Scientific Advisor, Behavioral Science, Study Design, and Analysis

Headshot of Saul Shiffman, Ph.D.

Directing support for Rx-to-OTC switch, with emphasis on behavioral data and communication


Saul is world-renowned for his research on behavior change; consumer use of non-prescription medications; self-management and self-control; field research methodology; statistical analysis; and addiction and dependence. He guides our clients in:

  • Rx-to-OTC switch
  • Consumer communication, including OTC product labeling
  • Clinical and consumer research
  • Behavioral surveillance and risk management
  • Behavior-change programs development and evaluation
  • Shaping the scientific and policy environment for OTC products


Saul has been involved in many of the major and most challenging OTC switches since 1993, including the switches of nicotine replacement, omeprazole, orlistat, emergency contraception, intranasal steroids, statins, among others. His focus includes design and analysis of consumer behavior studies, switch issues management, development of risk management programs, and development and evaluation of behavior change programs.

Saul has long held University of Pittsburgh professorships in psychology and pharmaceutical sciences—positions he retains while working with Pinney Associates. He has authored or co-authored more than 450 published papers on topics relating to psychopharmacology, substance abuse, dependence, coping, and both traditional and digital behavior assessment, and has presented widely in medical and scientific forums around the world.

A fellow of numerous professional societies, Saul has served as a scientific reviewer and editorial board member for major medical and scientific journals, and on grant-review standing committees. Saul is the recipient of many awards. In 2007, he was awarded Good Clinical Practice Journal’s inaugural Lifetime Achievement Award in recognition of his work on real-time, real-world data collection. In 2013, the Society of Behavioral Medicine presented him with its Research to Practice Award, which “recognizes an individual’s contributions and exemplary work in translating or extending behavioral medicine from research into practical application, dissemination, or implementation.”


  • PhD, Psychology, University of California, Los Angeles
  • BS, Psychology, Brooklyn College

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